PROJECT

Praia Surf Clube

AREA

Identity & Branding

CONCEPT

Praia Surf Clube was founded in 1997 by three friends with a strong connection to the brand, surfing, and Praia da Areia Branca. Its goal is to build a strong community with a great passion for surfing and to promote its practice.

For the symbol, a circular shape represented the community, with the letters P.S.C inserted in an abstract way to resemble waves.

The result is a highly recognizable brand with which people have formed a strong connection.