PROJECT

Aura Atelier

AREA

Identity / Branding

CONCEPT

Aura creates exclusive and unique headbands for each individual of people. Inspired by the angels' halo, Aura is handcrafted with care, attention to detail, and the use of eco-friendly materials and is comfortable to wear all day long.

For Aura's identity, sacred art is used as inspiration. We took a representative element from the paintings that use a halo on important individuals to create an identity system that reflects its singularity. The use of a serif and a sans serif font underscores the traditional craft of the headbands with a new aesthetic approach.